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Challenge:
Equinox acquired gyms that offered childcare services for members. Equinox wanted to keep these services but needed to rebrand them to fit into the brand’s ecosystem.
Solution:
We created an entirely new brand presence for For Kids Only using the Equinox “split o” as our guiding brand element. I developed a modular system of illustrations based on the program offerings and included the “o” as a unifying piece throughout. I also developed complimentary elements like the logo mark, and repeat pattern used on staff aprons.
Deliverables:
Printed pieces, email design, apparel and environmental signage.
Results:
Equinox was able to keep the For Kids Only program in affected gyms and the designs were used across multiple pieces to drive enrollment.