Bank of America Social Program

Challenge:
Bank of America launched a new LinkedIn-based social program for it’s Regional Managers. Sullivan was tasked with branding the program and creating buzz and excitement around joining.

Solution:
The design and copy teams worked together to create “Influence Made Here”, a campaign that highlights real social program users from the Bank and gives them “influencer” status among their peers.

Deliverables:
Printed posters, video, email and social kit

Results:
The Bank saw a lot of engagement when the program launched and people were excited to be a part of it.

1 2 3

Previous Next

All Bank Of America Corporate Events For Kids Only Aeropostale BTS Campaign American Express Corporate Visual Identity Bank of America Social Program American Express Youtober

Bank Of America Corporate Events For Kids Only Aeropostale BTS Campaign American Express Corporate Visual Identity Bank of America Social Program American Express Youtober