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Challenge:
American Express needed help branding a month long event for their Corporate Card members, where all of the benefits of being a member were highlighted.
Solution:
We created “(You)tober” around the idea of celebrating the card member and showing all that the card has to offer.
Deliverables:
Video, paid media, digital one pager
Results:
(You)tober successfully drove card useage and helped increase the amount of businesses who chose Amex for their corporate card.