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Challenge:
Create a compelling Back to School campaign for Aeropostale’s clothing brand
Solution:
The creative time and merchandising team worked together to create a youthful, vibrant and modern campaign based around the brand’s tagline “Aero Oneness”. We set up a photo shoot in LA and leaned into the colors of our denim, which was our star product of the season.
Deliverables:
Window displays, in-store signage, emails, website design, paid media, and employee lanyards.
Results:
Aero had a great BTS season and got a good amount of press surrounding it’s denim offerings.