BANK OF AMERICA

I worked alongside the Bank of America internal brand team and my agency partners to concept and produce a campaign to entice Client Managers to join the Bank’s LinkedIn program.

This was an interesting challenge that involved developing a distinctive visual system within the Bank’s existing brand guidelines. We mixed existing brand elements with the visual language of social media to create something that read as “social” while keeping the integrity of the Bank’s existing identity.

We developed in-office signage, presentation design, emails, and swag for those who joined the program. We also came up with in-office activations like free headshot photography, a LinkedIn profile makeover and incentives for the regional team that added the most members.