The JED Foundation Social Campaign

AÉROPOSTALE X JED

I worked with Aéropostale on a social media campaign partnership with The Jed Foundation promoting teen mental health awareness.

I developed a unique illustration style and cohesive color palette for the campaign, using one of Aéropostale’s core blues as a jumping off point, and focused on creating bright, colorful pieces that celebrated the importance of mental well-being.

The illustrations were bold and eye-catching, and stood out among the brand’s usual social media offerings. As a result we were able to bring a ton of attention to our brand partnership and garner support for the cause.

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American Express Corporate Visual Identity

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IgA Nephropathy Foundation