The JED Foundation Social Campaign
AÉROPOSTALE X JED
I worked with Aéropostale on a social media campaign partnership with The Jed Foundation promoting teen mental health awareness.
I developed a unique illustration style and cohesive color palette for the campaign, using one of Aéropostale’s core blues as a jumping off point, and focused on creating bright, colorful pieces that celebrated the importance of mental well-being.
The illustrations were bold and eye-catching, and stood out among the brand’s usual social media offerings. As a result we were able to bring a ton of attention to our brand partnership and garner support for the cause.